Our Team

Bridget Hoffer

Co-Founder/ Strategy

Bridget is the co-founder of Marigold Marketing and PR, a communications strategist and brand expert. She has extensive experience in delivering strategic communications, marketing, and brand programs that achieve results and resonate. Her expertise ranges from developing and managing iconic Canadian brands to refreshed personal brands with effective positioning to ensure relevance and value.

Since 2015, she has been consultant with individual clients, digital start-ups and PR firms providing communications strategy and planning for business development, expansion and launching new brands. From 2000 to 2014, Bridget was the executive director of CBC communications, marketing, and brand for all CBC English Services. She collaborated with CBC Radio-Canada’s French and Corporates service on national projects. During her tenure, CBC was ranked as one of Canada’s most influential brands by Ipsos. Previous, to her role as executive director, Bridget was director of CBC Radio and CBC regional communications. Before joining CBC, Bridget led the communications teams for the United Way of Winnipeg and the Winnipeg Art Gallery. Currently, she is a board member for Safetynet services in Oakville, ON.

Katie Pringle

Co-founder/Integrated Marketing

Katie Pringle is the co-founder of Marigold Marketing and PR and an integrated marketing expert. She has a deep understanding of the social and digital landscape and traditional media mix. She has extensive experience in lifestyle, entertainment & kids, with specific focus on brands that speak to women. As a marketer, Katie is forward looking, delivers beyond expectation and is always ready for the unexpected. Her peers say she can see around corners.

Before launching Marigold, Katie ran Pringle Communications, providing social media and integrated marketing strategy. From 2014, she worked as the Marketing and Communications Manager for Food Banks Canada where she transformed their digital presence and developed new fundraising opportunities through digital & social media. Starting in 2008, at Corus Entertainment, Katie worked on the portfolio of Women’s brands, notably managing the successful launch of The Oprah Winfrey Network in Canada. In 2012 Katie was promoted, heading up social media strategy for the Television business, including great brands like YTV, CMT, Treehouse and W Network. Previously, she worked on award winning marketing and PR campaigns in Hamilton’s retail sector. In addition, Katie is volunteer for Safetynet Services in Oakville, ON.

Tracy Collier

Content & Community

Tracy Collier is a social media expert who specializes in building brand and social media presence for businesses and individuals. She has a deep understanding of how to help them thrive in the social space. Tracy has developed successful social strategies, plans and content for Canadian and US clients that delivers audiences and meets their goals.

Since 2013, Tracy has worked as an independent communications professional in social media and online support services. She is skilled in assessing and developing successful content plans and approaches to build online exposure for clients. From 2004 through 2013, Tracy was responsible for marketing and managing operations at an information and technology services company.

Brooke Wilkinson

Content & Community

Brooke had extensive experience managing revenue generating brand national profiles. Starting in 2011, Brooke developed and managed content for syndication and editorial for entertainment and style at Canada’s largest women’s online community.

From 2013, Brooke has managed the cross-platform strategies and digital marketing initiatives that reached target audiences and achieved results for media brands across Canada. Brooke has increased engagement and site traffic while overseeing the vision, content and budget of national women’s and family media brands. Today, Brooke is Marigold’s marketing and PR triple threat; a writer/editor, content marketer and engaging community manager.

Via Dulay

PR Intern

Via is a recent graduate of York University’s Cinema and Media Studies. She is currently enrolled in the Corporate Communications and Public Relations post-graduate program at Centennial College. Via integrates her understanding of film technology, aesthetics, criticism, and personal experiences to engage audiences through visual content. She has used her knowledge of video production to freelance in small projects for various clients from real estate agents to musicians.

As Marigold’s PR intern, Via is supporting our team, gaining PR experience, and developing our media and influencer relations communities.

Pin It on Pinterest

Share This