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ICBC Berlin: The Global Cannabis Marketplace

marigold — Tue, 27 Jan 2026 23:39:49 +0000

ICBC Berlin has become Europe’s leading cannabis B2B conference Canada’s cannabis industry is at an inflection point. After years of building infrastructure, compliance muscle, and operational maturity at home, Canadian companies are increasingly looking outward. Global demand for medical cannabis is rising, and international markets are moving—some faster than others—toward policy reform and commercialization. The global cannabis conversation isn’t theoretical anymore. It’s happening in real time. Taking place April 13-15, 2026, ICBC Berlin is Europe’s largest and longest-running cannabis B2B conference, and it has become the place where global cannabis business gets done. Germany continues to lead Europe on cannabis […]

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Why Public Relations Matters in the Age of AI

marigold — Thu, 14 Aug 2025 10:41:12 +0000

More than 95% of links cited by generative AI are non-paid media. That stat alone should make any brand take a fresh look at how they’re showing up online. As AI tools like ChatGPT, Gemini, and Claude become go-to sources, they’re drawing almost exclusively from unpaid, third-party content—most of it earned media. So, what is earned media? Put simply, it’s publicity you don’t pay for. Think news coverage, feature stories, interviews, product reviews, and expert quotes. It’s the kind of content that comes from working with a PR agency that builds relationships with journalists, inserts you into timely conversations, and […]

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Investing in Owned Media

marigold — Fri, 09 May 2025 13:18:50 +0000

In today’s fast-moving digital world, brands can’t rely solely on advertising or press coverage to connect with their audiences. Owned media—your website, blog, email newsletters, social media channels, podcasts, and apps—has become a cornerstone of effective public relations strategies. At Marigold, we see owned media as one of the most powerful tools a brand can leverage to strengthen brand reputation and build lasting relationships. Understanding Owned Media Owned media encompasses all communication platforms that a brand controls. Unlike paid media (advertisements) or earned media (news coverage), owned media gives brands full control over their messaging—what they share, when they share […]

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The Power of PR in Building Brand Recognition

marigold — Wed, 19 Mar 2025 20:11:59 +0000

The Power of PR in Building Brand Recognition Brand recognition is essential for standing out, building trust, and establishing credibility. Public relations (PR) is a powerful tool that can be used to shape how a brand, whether corporate or personal, is perceived. By leveraging the right PR strategies, you can increase visibility, strengthen reputation, and influence public perception. At the core of successful PR is the ability to craft compelling narratives. PR professionals play a key role in shaping these stories, highlighting a brand’s mission, values, and unique attributes. A well-crafted message makes a brand more relatable and memorable, while […]

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Radicle Femmes IWD 2025: Marigold PR Case Study

marigold — Wed, 19 Mar 2025 17:49:36 +0000

Radicle Femmes IWD 2025 Marigold PR Case Study Challenge Solution Results Despite progress, women in cannabis still face systemic barriers in leadership, funding, and networking, limiting their influence and opportunities in the industry. For International Women’s Day, Marigold PR hosted the second annual Radicle Femmes event, creating a powerful platform for women and allies to connect, access resources, and drive industry change. Radicle Femmes has been recognized as one of the most meaningful events in the industry. The event attracted 180+ industry professionals, secured valuable brand partnerships, and generated significant media coverage and online engagement, reinforcing Radicle Femmes as a […]

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Celebrate Women in Weed: Radicle Femmes Holiday Networking Series

Brooke Russell — Thu, 03 Oct 2024 19:44:45 +0000

As an emerging industry, cannabis has the unique opportunity to challenge conventions and redefine norms, especially when it comes to gender equality. At its core, Radicle Femmes was designed to empower, celebrate, and advance women in weed. Our tagline, “I can’t believe we still need these events,” speaks to the ongoing need for supportive networks that help women navigate barriers within the cannabis industry and beyond. As 2024 comes to a close, Marigold PR invites you to join our team and partnering brands for the Radicle Femmes Holiday Networking Series hosted in three cities across Canada this November: Vancouver, BC; […]

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Cannabis Insights: Leveraging Consumer Purchasing Habits During the Holiday Season

Mackenzie Bentley — Fri, 29 Sep 2023 22:35:41 +0000

Although it feels like summer only just came to a close, brands are preparing for a rise in sales and a shift in consumer purchasing habits due to the holiday season. Understanding these movements can better inform business decisions, helping companies adapt to the festive surge and capitalize on the opportunities it presents. Around the holidays, the cannabis market is inundated with festive-themed products, deals and discounts, and countless brands and options to choose from. As many cannabis companies look for their piece of the pot pie, brands are vying for the attention of a niche audience in an increasingly […]

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VIDEO: Learn from Cannabis Media Experts and Thought Leaders

Brooke Russell — Fri, 05 May 2023 18:23:15 +0000

Committed to elevating cannabis brands through industry expertise and strategic networking, Marigold Marketing & PR hosted a free, virtual event, Marigold Live: B2B Marketing & PR for Cannabis Brands, which featured a distinguished panel of industry experts. As the cannabis industry continues to evolve, it requires adaptability and innovation. B2B companies in this market must implement a strategic approach to identify new opportunities and differentiate themselves in a highly competitive and saturated space. Our panellists, including cannabis trade media and influential B2B brands, shared their insights on how to effectively leverage marketing and PR to build trust, establish credibility, and […]

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Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands

Brooke Russell — Tue, 11 Apr 2023 18:19:28 +0000

Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands The cannabis industry is undoubtedly one of the fastest-growing industries worldwide. As the market continues to expand, it’s increasingly important for cannabis brands to establish themselves as leaders in the industry. One crucial element for building a positive reputation and gaining market visibility is B2B public relations. In a saturated and stigma-ridden industry, a well-crafted PR strategy with accompanying tactics can provide a competitive edge. By creating a powerful campaign, cannabis brands can build trust and cultivate relationships with key stakeholders, establish a distinct brand identity, and promote […]

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How to Measure the Success of a PR Campaign

Katie Pringle — Mon, 13 Feb 2023 14:14:11 +0000

How to Measure the Success of a PR Campaign To make the most of your PR efforts, it’s essential to measure your success. Public relations is a critical component of any business or organization’s marketing strategy. It helps build a strong reputation, increase brand awareness, and drive more traffic and sales. When clients come to Marigold, we are often asked how campaigns are measured. Marigold invests heavily in tools for our clients like Meltwater, Sprout Social and Hubspot that help us dig deep into every campaign. While there are many different ways to track and monitor success depending on your […]

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