Uncategorized | MARiGOLDPR https://marigoldpr.com/blog/category/uncategorized/ Marketing & Public Relations | Toronto & GTA Wed, 09 Apr 2025 18:08:20 +0000 en-US hourly 1 https://marigoldpr.com/wp-content/uploads/2019/11/cropped-Marigold-icon-512x512-32x32.png Uncategorized | MARiGOLDPR https://marigoldpr.com/blog/category/uncategorized/ 32 32 226710248 Crisis Communications 101 https://marigoldpr.com/blog/crisis-communications-101/ https://marigoldpr.com/blog/crisis-communications-101/#respond Wed, 09 Apr 2025 18:06:38 +0000 https://marigoldpr.com/?p=44250 Crises can arise at any time—whether it’s a product recall, negative media coverage, or a social media controversy. How a brand responds in those critical first moments can make all the difference in protecting its reputation. Savvy companies rely on a set of impartial outside eyes to guide their response, ensuring messaging is strategic, clear, and aligned with long-term brand integrity. Act Quickly, But Thoughtfully In a crisis, timing is everything. The longer a situation goes unaddressed, the more room there is for misinformation and speculation to spread. But rushing out a response without full understanding can also cause harm. […]

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