Updates | MARiGOLDPR https://marigoldpr.com/blog/category/updates/ Marketing & Public Relations | Toronto & GTA Wed, 04 Feb 2026 02:19:41 +0000 en-US hourly 1 https://marigoldpr.com/wp-content/uploads/2019/11/cropped-Marigold-icon-512x512-32x32.png Updates | MARiGOLDPR https://marigoldpr.com/blog/category/updates/ 32 32 226710248 ICBC Berlin: The Global Cannabis Marketplace https://marigoldpr.com/blog/icbc-berlin-the-global-cannabis-marketplace/ https://marigoldpr.com/blog/icbc-berlin-the-global-cannabis-marketplace/#respond Tue, 27 Jan 2026 23:39:49 +0000 https://marigoldpr.com/?p=46312 ICBC Berlin has become Europe’s leading cannabis B2B conference Canada’s cannabis industry is at an inflection point. After years of building infrastructure, compliance muscle, and operational maturity at home, Canadian companies are increasingly looking outward. Global demand for medical cannabis is rising, and international markets are moving—some faster than others—toward policy reform and commercialization. The global cannabis conversation isn’t theoretical anymore. It’s happening in real time. Taking place April 13-15, 2026, ICBC Berlin is Europe’s largest and longest-running cannabis B2B conference, and it has become the place where global cannabis business gets done. Germany continues to lead Europe on cannabis […]

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]]> https://marigoldpr.com/blog/icbc-berlin-the-global-cannabis-marketplace/feed/ 0 46312 The Power of PR in Building Brand Recognition https://marigoldpr.com/blog/the-power-of-pr-in-building-brand-recognition/ https://marigoldpr.com/blog/the-power-of-pr-in-building-brand-recognition/#respond Wed, 19 Mar 2025 20:11:59 +0000 https://marigoldpr.com/?p=43692 The Power of PR in Building Brand Recognition Brand recognition is essential for standing out, building trust, and establishing credibility. Public relations (PR) is a powerful tool that can be used to shape how a brand, whether corporate or personal, is perceived. By leveraging the right PR strategies, you can increase visibility, strengthen reputation, and influence public perception. At the core of successful PR is the ability to craft compelling narratives. PR professionals play a key role in shaping these stories, highlighting a brand’s mission, values, and unique attributes. A well-crafted message makes a brand more relatable and memorable, while […]

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]]> https://marigoldpr.com/blog/the-power-of-pr-in-building-brand-recognition/feed/ 0 43692 Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands https://marigoldpr.com/blog/cultivating-your-reputation-why-public-relations-is-key-for-b2b-cannabis-brands/ https://marigoldpr.com/blog/cultivating-your-reputation-why-public-relations-is-key-for-b2b-cannabis-brands/#respond Tue, 11 Apr 2023 18:19:28 +0000 https://marigoldpr.com/?p=27359 Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands The cannabis industry is undoubtedly one of the fastest-growing industries worldwide. As the market continues to expand, it’s increasingly important for cannabis brands to establish themselves as leaders in the industry. One crucial element for building a positive reputation and gaining market visibility is B2B public relations.  In a saturated and stigma-ridden industry, a well-crafted PR strategy with accompanying tactics can provide a competitive edge. By creating a powerful campaign, cannabis brands can build trust and cultivate relationships with key stakeholders, establish a distinct brand identity, and promote […]

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]]> https://marigoldpr.com/blog/cultivating-your-reputation-why-public-relations-is-key-for-b2b-cannabis-brands/feed/ 0 27359 How to Measure the Success of a PR Campaign https://marigoldpr.com/blog/how-to-measure-the-success-of-a-pr-campaign/ https://marigoldpr.com/blog/how-to-measure-the-success-of-a-pr-campaign/#respond Mon, 13 Feb 2023 14:14:11 +0000 https://marigoldpr.com/?p=26317 How to Measure the Success of a PR Campaign  To make the most of your PR efforts, it’s essential to measure your success. Public relations is a critical component of any business or organization’s marketing strategy. It helps build a strong reputation, increase brand awareness, and drive more traffic and sales.  When clients come to Marigold, we are often asked how campaigns are measured. Marigold invests heavily in tools for our clients like Meltwater, Sprout Social and Hubspot that help us dig deep into every campaign. While there are many different ways to track and monitor success depending on your […]

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]]> https://marigoldpr.com/blog/how-to-measure-the-success-of-a-pr-campaign/feed/ 0 26317 Tools That Make Remote Business Relationships Work https://marigoldpr.com/blog/remote-relationships/ https://marigoldpr.com/blog/remote-relationships/#comments Sat, 30 Jan 2021 04:36:07 +0000 http://marigoldpr.com/?p=2356 When working with a variety of team members and clients on different projects at home in different cities. It’s extremely helpful to utilize online time saving tools that are available to you in order to succeed and keep business going as usual.

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]]> https://marigoldpr.com/blog/remote-relationships/feed/ 1 2356 3 Authentic Ways Brands Can Engage During the COVID-19 Pandemic https://marigoldpr.com/blog/3-authentic-ways-brands-can-engage-during-the-covid-19-pandemic/ https://marigoldpr.com/blog/3-authentic-ways-brands-can-engage-during-the-covid-19-pandemic/#respond Wed, 18 Mar 2020 18:55:10 +0000 https://marigoldpr.com/?p=11779 Are you responsible for the PR, communications or marketing for your organization during the COVID-19 pandemic? Here are 3 ways that you can continue to build brand momentum while engaging authentically. 

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]]> https://marigoldpr.com/blog/3-authentic-ways-brands-can-engage-during-the-covid-19-pandemic/feed/ 0 11779 Developing your Personal Brand Through Values https://marigoldpr.com/blog/developing-personal-brand-values/ https://marigoldpr.com/blog/developing-personal-brand-values/#respond Mon, 06 Jan 2020 20:49:07 +0000 http://marigoldpr.com/?p=2284 Your personal brand is a combination of your pursuits, actions, and reputation. Understand and prioritize your values and you’ll know how to create your personal brand vision.

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]]> https://marigoldpr.com/blog/developing-personal-brand-values/feed/ 0 2284 Marigold PR is Heading to Las Vegas for MJBizCon https://marigoldpr.com/blog/marigold-pr-is-heading-to-las-vegas-for-mjbizcon/ https://marigoldpr.com/blog/marigold-pr-is-heading-to-las-vegas-for-mjbizcon/#respond Fri, 06 Dec 2019 01:33:19 +0000 https://marigoldpr.com/?p=10544 Marigold Marketing & PR is excited to be traveling to Las Vegas for MJBizCon; the international cannabis community at the world’s largest cannabis industry event. 

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]]> https://marigoldpr.com/blog/marigold-pr-is-heading-to-las-vegas-for-mjbizcon/feed/ 0 10544 Marigold PR is Recognized by the AdCann Awards https://marigoldpr.com/blog/marigold-pr-is-recognized-by-the-adcann-awards/ https://marigoldpr.com/blog/marigold-pr-is-recognized-by-the-adcann-awards/#respond Thu, 05 Dec 2019 19:27:39 +0000 https://marigoldpr.com/?p=10575 Marigold was honoured to have been voted AdCann’s Agency of the Year last year and we’re thrilled to be nominated again this year.

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]]> https://marigoldpr.com/blog/marigold-pr-is-recognized-by-the-adcann-awards/feed/ 0 10575 Top 10 Tips for Community Management https://marigoldpr.com/blog/top-10-tips-community-management/ https://marigoldpr.com/blog/top-10-tips-community-management/#respond Sun, 24 Nov 2019 17:34:13 +0000 http://marigoldpr.com/?p=2445 Understanding Community Management. Two of the most common mistakenly interchanged terms are social media marketing and community management

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