Your personal brand is combination of your work, image, and reputation. It’s how you’re recognized, perceived, and cared about by other people. Your values are an important ingredient for your own brand. Personal values direct your actions, behaviors, and attitude. Values determine what matters most to you. Understand and prioritize your values and you’ll know how to approach your personal brand vision.

Where to start?
Recognize what guides your life, purpose, and sense of happiness. Your family, friends, community, work and much more on your list.

Review and articulate your values…

  • Why do they matter
  • Rank their importance
  • Review your company’s values
  • Know what they care about

Do your values align with your current role?
Sharing similar values with your employer will enhance your work life commitment, loyalty, and satisfaction. Aligned personal brand values make your professional life better. Work will come more naturally, it will be easier to connect and care more deeply about what you bring to the table. Be on brand, you’ll be happier at work.

Where can you apply your personal brand?
Your personal branding is already applied inherently in many things you do… your tone on the phone, your writing style, what you post on social media. From a professional perspective, there are many ways to hone your public digital profile to ensure you are conveying your key attributes. Consider opportunities to remain on-brand through photography, content you share and how you position your work. From a public relations perspective, consider profile building opportunities like conferences and speaking engagements.