The Canadian cannabis industry is still navigating the post-legalization landscape and in this scenario, events like the Cannabis Expo series- where top industry experts and leaders share their knowledge and discuss the latest developments and innovations in the industry- are the need of the hour. A networking opportunity for attendees, the event is also a chance to explore the latest in technology and research showcased in a variety of industry related exhibits. Marigold supported the Cannabis Expo Calgary by pitching to media garnering interviews with their team and chosen exhibitors/partners, supporting with live on-site engagement and bolster their already amazing B2B and B2C expo.
Women in Cannabis
Marigold with their invaluable marketing, branding and PR expertise teamed up with their own accessories brand, Canndora to help host a women and cannabis panel inviting female experts in the industry to help educate the show audience. Panelists included, Marcie Kiziak – Alcanna. Kieley Beaudry – Parkland Flower, Zoe Patko – Zenabis and Stephanie Ostrander, Keystone Labs.
Executed in collaboration with the producers of the show, the Women in Cannabis panels comprising of cannabis experts especially sought to educate women entering or interested in entering the cannabis industry.
Another crucial objective was that Marigold raise brand awareness for Cannabis Expo and all of their exhibitors. Throughout each show in different Canadian provinces, the events garnered foot traffic of approximately 2-3K during the 2-3 day expo. Marigold contributed to the stellar attendance by building an exhaustive media list and pitching to targeted local media. The social campaign for the events was a hit with an astounding 96.7K social impressions, 3500 social engagements and 605 link clicks during the four-week campaign!
Needless to say, Marigold was successful in not only promoting an event that showcases the professionalism and maturity of the burgeoning cannabis industry but also creating awareness around the significant relationship that women share with weed and their place in the cannabis community.