Announced Thursday, June 28th, Tracy Collier was recognized as a leader in her field, being honoured with a spot in PR in Canada’s 2018 top 40 under 40
Marigold PR is excited to announce that rockstar team member, Tracy Collier, has been awarded as one of the recipients for the prestigious PR in Canada’s top 40 under 40 awards for 2018. Tracy is being recognized for her work as Content & Community Manager for Marigold PR, Cannabis Communications (Marigold PR Cannabis Division) as well as Community & Engagement Manager for the new cannabis lifestyle brand and shop, Canndora.com.
This past year, Tracy supported the launch of Canndora (@CanndoraClub), elevated accessories for women. In 8 short months, Tracy has grown the community to become one of the most recognized brands for cannabis loving women, driving site traffic and sales. Cannabis is an extremely restricted and regulated environment and difficult to breakthrough – a challenge Tracy has fearlessly and strategically conquered. The launch of Canndora club has been a huge success.
Canndora organically reaches 120,000 women across social media platforms each month, seeing 7.5K brand engagements, creating meaningful conversations and dialogue about women and cannabis. The combined social and newsletter following achieved is over 12,000, and growing – exemplifying Tracy’s uncanny ability to create and develop online communities. Additionally, Tracy has helped to manage the social media for over 15 brands Marigold PR works with, 45 profiles, having achieved no less than 50 million targeted social impressions.
Tracy exemplifies her social good by donating her time through her expertise in social media and PR. Within the past 12 months, Tracy has assisted Marigold PR’s pro-bono digital efforts for War Child Canada (the campaign garnered 20 million impressions and 25k engagements) and The Oakville Film Festival (leading influencer outreach, community management and digital PR efforts). Furthermore, Tracy is active in her local community and volunteers at her son’s school.
Tracy is described by her colleagues as the most committed and experienced community manager they have had the pleasure to work with. Her support on PR campaigns through social media, engagement and influencer relations has lead to huge successes for Marigold PR’s clients. Tracy’s social media management on Canndora has lead to a huge increase in brand awareness, positioning Canndora as one of the leading cannabis brands for women in Canada.
Marigold PR is thrilled and extremely proud of Tracy Collier and her well deserved recognition as one of PR in Canada’s 2018 top 40 under 40.