Branding. PR & Content

Serving Licensed Producers & National Brands

Contact MARiGOLD to discuss growing your business

The Agency

Together, our approach is simple. Be effective, innovative, and positive. Bring the best team into every project. Build solid relationships through shared values. Deliver strong results while providing great service. That’s how Marigold works.

Learn More

The Agency

Together, our approach is simple. Be effective, innovative, and positive. Bring the best team into every project. Build solid relationships through shared values. Deliver strong results while providing great service. That’s how Marigold works.

Learn More

Areas of Expertise

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Branding

Brand strategy and messaging
Product and Corporate brand development
Personal brand development and management

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Social Media

Social media strategy
Content development and execution
Engagement & community management

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PR & Publicity

Publicity and PR strategy and execution
Community development and management
Influencer & talent relations

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Integrated Marketing

Advertising strategy & campaigns
Traditional, social, and experiential marketing
B2B & B2C experience

"It’s wonderful working with a team that really understands the space! They are extremely well-connected and deliver on their promises!"

Sabrina Di Blasio, Director of Marketing of Neptune Wellness Solutions.

"Marigold understands our brand and how to engage our community."

Marzena Gersho, Food Banks Canada

“I came from the entertainment, sales, and marketing world. That said, I wouldn’t have the brand I do without Public Relations support through Marigold. Their press releases and educational content produced results, and just as meaningfully, they were really fun to work with.”

Preston Drummond, Founder and Executive Chairman of Modern Leaf.

“Marigold is one superb PR firm with a clear grasp of the cannabis industry and deep media connections that made an immense difference in the in the success of our event. We cannot thank you enough.”

Eliza Ford, Cannabis Living Expo

"The team at Marigold has taken our social media and PR to a new level. We have seen impressive audience growth, engagement and an increase in donations."

Bill Shields, Executive Director Safetynet Service

"Katie Pringle and the team at Marigold Marketing & PR helped the James Mink Real Estate Group establish and promote our brand. They understood our business and how we wanted to position ourselves in the real estate market. With their high level of expertise in digital communications, beautiful creative and their unparalleled customer service they helped us achieve our goals. Thank you again for all your hard work."

Audrey Bailey, Marketing Manager at the James Mink Real Estate Group

"Bridget, Katie and team bring incredible insight into strategic planning, corporate brand awareness and product launch that were instrumental to the early success of Tile Sports Live - TSL. They accomplished in 5 months what would have taken us 3 years without them. They not only bring corporate experience, but they have incredible connections with the “Who’s Who” of Canadian business."

Barry Randall, President Title Sports Live

"Marigold’s support helped achieve Ungalli’s most successful year yet. Marigold provides excellent strategy, executions & customer service."

Hailey Hollinsworth Co-Founder, Ungalli Clothing Company

"We are so grateful to the Marigold team for their ongoing support! We can count on the team at Marigold for smart efficient service that delivers results."

Chef Stephanie Brewster, Chopped Canada winner and Cofounder Fuego Tapas Bar

The Team

Bridget Hoffer

Co-Founder/ Strategy

Bridget’s expertise ranges from developing and managing iconic brands to refreshed personal brands and small business strategies. She is a communications, marketing and brand expert.

Katie Pringle

Co-founder/Integrated Marketing

Strategic with a deep understanding of the social and digital landscape and traditional media mix, Katie is forward looking, delivers beyond expectation and is focused on driving results.

Melissa Lubert

Account Director

Melissa helps brands to develop and implement market strategies that increase their brand awareness, familiarity, and consideration.

Tracy Collier

Content & Community

Social strategist delivering excellent customer service with attention to detail. Tracy has worked on brands across NA driving community & brand engagement.

Baisakhi Roy

Media & Content Writer

As a seasoned reporter, editor and writer with more than 10 years experience in print and online, Baisakhi’s passion is to put out engaging and compelling content for readers who want to be informed and entertained.

Danielle McKay

Marketing & Communications Coordinator

As Marigold’s Marketing and Communications Coordinator, Danielle executes marketing & PR and profile building for all internal brands and Marigold’s senior leadership. Danielle excels at event planning, media relations, content creation and marketing communications.

Ada Lovelace Rampersaud

Jr. Account Coordinator

Ada brings forth exceptional knowledge in public relations to help clients cultivate positive relationships and build reputation. Ada is passionate about planning, developing and executing effective public relations strategies to offer innovative solutions that deliver long-term results.

Our Clients

Did You Hear the Rumble? Rumble Johnson and Jon Jones Get Ready to Fight Again

by marigold | July 30, 2019 | Client Stories | 0 Comments

Into The Weeds Podcast, a division of Puff Digital, approached Marigold with a timely story about retired UFC fighter, Anthony Rumble Johnson that required a quick turn-around for immediate release. Johnson joined the podcast as a special guest and announced that he would come out of retirement to fight Jon Jones, who days before, mentioned that he was fearful of Rumble Johnson’s retirement plans.

HungerCount 2018 Highlights the Need for Foodbank Giving Year Round

by marigold | June 12, 2019 | Client Stories, Social Good | 0 Comments

Each March, Food Banks Canada surveys thousands of food banks across Canada to provide a snapshot of current food bank use. Hungercount is Food Banks Canada’s annual assessment of hunger in Canada. This annual report is a necessary tool in determining food insecurity throughout the country.

Marigold PR partners High Values founder Erin Gratton to promote HR best practices

by marigold | May 20, 2019 | Latest News, Updates | 0 Comments

High Values specializes in cannabis workplace education by implementing initiatives that include reviewing and updating policies so they are reflective of modern human rights and safety requirements, deploying leader and employee cannabis and impairment education with equal emphasis and examining organizational processes.

First-time samplers, returning consumers of recreational cannabis rising: National Cannabis Survey

by marigold | February 20, 2019 | Latest News | 0 Comments

Adult Canadians are getting increasingly comfortable with using recreational cannabis in their day to day, if the numbers in a recent StatsCan study are anything to go by. There’s also data indicating a growing curiosity among first-time

Marigold PR Voted Canada’s Top Cannabis Marketing Firm in the Inaugural AdCann Awards

by marigold | February 4, 2019 | Latest News, Updates | 0 Comments

Compliant branding, marketing and PR strategy and execution for licensed cannabis producers and national brands. When Bridget Hoffer and Katie Pringle launched Marigold in 2016, they focused on social good, technology and lifestyle brands. Through supporting a local...

Compliant Marketing Opportunities for Cannabis Brands

by Katie Pringle | October 9, 2018 | Latest News | 0 Comments

The current outlook around traditional advertising for cannabis is unclear and challenging. This presents opportunities for innovative brand building tactics that rely on more authentic engagement, consumer connection and reputation building. As those in the industry...