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10 Event Marketing Tips for Your Cannabis Brand
Event marketing is one of the most powerful experiential marketing tools to build awareness and affinity for your brand. It is a direct way to connect and engage with your audience and an opportunity to build brand loyalty. A well-orchestrated brand experience meets customers’ brand expectations and aligns accordingly with the company’s brand values.
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Content Marketing Opportunities For Cannabis Brands
Cannabis in Canada faces cannabis marketing hurdles in it’s emerging and fast-developing global climate. Regulations combined with target audience education levels and stigma can be challenging. Content comes in many forms; Marigold helps cannabis brands develop and implement robust strategies that achieve results.
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Developing your Personal Brand Through Values
Your personal brand is a combination of your pursuits, actions, and reputation. It’s how you’re perceived by other people. Your personal values are important ingredients for constructing your brand. Personal values direct your actions, behaviours, and opinions. Values determine what matters most to you. Understand and prioritize your values and you’ll know how to create your personal brand vision and mission.
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Marigold Client Spotlight: An interview with GroundLevel Insights CEO, Asif Khan
GroundLevel Insights is a proprietary AI and business intelligence company enabling cannabis stakeholders to make more informed business decisions through data. They provide first of its kind, powerful real-time data, analytics and reports on the cannabis industry to propel their clients and the community into the future.
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The First Annual New Heights Cannabis Tourism Summit Takes the Cannabis and Tourism Industries By Storm
The first annual New Heights Cannabis Tourism Summit brought together the cannabis and tourism industries for the first time to discuss the future possibilities of cannabis tourism in Canada. Marigold Marketing & PR supported the New Heights Cannabis Tourism Summit through PR efforts.
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Edibles, extracts, topicals! Cannabis 2.0 products Canada is ready for
Canada just launched cannabis 2.0, next-gen products like edibles, beverages, extracts, vapes and topicals will soon be available, here’s what’s ahead.
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Marigold PR is Heading to Las Vegas for MJBizCon
Marigold Marketing & PR is excited to be traveling to Las Vegas for MJBizCon Week this December. We’re looking forward to connecting with the international cannabis community at the world’s largest cannabis industry event.
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Marigold PR is Recognized by the AdCann Awards
Marigold was honoured to have been voted AdCann’s Agency of the Year last year and we’re thrilled to be nominated again this year.
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Marigold Client Spotlight: An interview with Canibrands CEO, Chris Lord
Next-generation Hemp and CBD products company, CaniBrands is creating a buzz in the wellness space by developing a full spectrum of experiences and outcomes for the customer of today and tomorrow. Globally recognized as a Customer Experience thought leader known for...
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Award-winning firm, Marigold Marketing & PR, celebrates 3 trailblazing years in the cannabis PR and marketing industry
Award-winning firm, Marigold Marketing & PR, celebrates 3 trailblazing years in the cannabis PR and marketing industry. The GTA firm has established itself as the go-to agency for national cannabis brands for its PR, marketing and brand needs.
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“The Wellness Duo” Tijen Yalchin and Ashley Short celebrate 10 years of holistic cannabis company Earth Kisses Sky
Earth Kisses Sky, a leader in holistic medicine and known for their signature products designed to reduce pain and inflammation and promote healing through cannabis topicals is turning 10 years old this November.
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Marigold Marketing & PR Co-Founder and Partner Katie Pringle to Speak on Marketing and the Last Mile Panel at Medical Cannabiz World Summit in Malta
Marigold is pleased to announce that our co-founder and partner, Katie Pringle, will be on the Marketing and the Last Mile panel at Medical Cannabiz Summit in Malta November 4th-5th, 2019.
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Marigold Marketing & PR Co-Founder and Partner Bridget Hoffer to participate on the Judging Panel for Lift & Co.’s Canadian Cannabis Awards
Marigold is pleased to announce that our co-founder and partner, Bridget Hoffer, will be on the judging panel for this year’s Canadian Cannabis Awards; celebrating the people, companies and products that make the Canadian cannabis industry great.
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How corporate social responsibility programs can make the cannabis industry strong and sustainable
Looking beyond just compliance standards, cannabis companies are looking to implement solid CSR strategies to further boost their reputation in the industry. It’s not just about raking in the profits. Conducting a business in an ethical and professional manner is a...
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Spotlight on female industry experts at Cannabis Expo series in Calgary
The Canadian cannabis industry is still navigating the post-legalization landscape and in this scenario, events like the Cannabis Expo series- where top industry experts and leaders share their knowledge and discuss the latest developments and innovations in the industry- are the need of the hour.
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Did You Hear the Rumble? Rumble Johnson and Jon Jones Get Ready to Fight Again
Into The Weeds Podcast, a division of Puff Digital, approached Marigold with a timely story about retired UFC fighter, Anthony Rumble Johnson that required a quick turn-around for immediate release. Johnson joined the podcast as a special guest and announced that he would come out of retirement to fight Jon Jones, who days before, mentioned that he was fearful of Rumble Johnson’s retirement plans.
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HungerCount 2018 Highlights the Need for Foodbank Giving Year Round
Each March, Food Banks Canada surveys thousands of food banks across Canada to provide a snapshot of current food bank use. Hungercount is Food Banks Canada’s annual assessment of hunger in Canada. This annual report is a necessary tool in determining food insecurity throughout the country.
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Marigold PR partners High Values founder Erin Gratton to promote HR best practices
High Values specializes in cannabis workplace education by implementing initiatives that include reviewing and updating policies so they are reflective of modern human rights and safety requirements, deploying leader and employee cannabis and impairment education with equal emphasis and examining organizational processes.
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Cannabis Content and Campaigns We Love
The Cannabis industry is booming and so is amazing branding and creative content around cannabis, here are Marigold’s current favourites!
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Five Cannabis Product Lines Canada Can’t Wait For
With legalization less than a year old there are a lot of products not yet available across Canada. We compiled some brands that we can’t wait to see Canada-wide.
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