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10 Event Marketing Tips for Your Cannabis Brand

Event marketing is one of the most powerful experiential marketing tools to build awareness and affinity for your brand. It is a direct way to connect and engage with your audience and an opportunity to build brand loyalty. A well-orchestrated brand experience meets customers’ brand expectations and aligns accordingly with the company’s brand values. 

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Content Marketing Opportunities For Cannabis Brands

Cannabis in Canada faces cannabis marketing hurdles in it’s emerging and fast-developing global climate. Regulations combined with target audience education levels and stigma can be challenging. Content comes in many forms; Marigold helps cannabis brands develop and implement robust strategies that achieve results.

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Developing your Personal Brand Through Values

Your personal brand is a combination of your pursuits, actions, and reputation. It’s how you’re perceived by other people. Your personal values are important ingredients for constructing your brand. Personal values direct your actions, behaviours, and opinions. Values determine what matters most to you. Understand and prioritize your values and you’ll know how to create your personal brand vision and mission.

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Did You Hear the Rumble? Rumble Johnson and Jon Jones Get Ready to Fight Again

Into The Weeds Podcast, a division of Puff Digital, approached Marigold with a timely story about retired UFC fighter, Anthony Rumble Johnson that required a quick turn-around for immediate release. Johnson joined the podcast as a special guest and announced that he would come out of retirement to fight Jon Jones, who days before, mentioned that he was fearful of Rumble Johnson’s retirement plans. 

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