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Marigold Marketing & PR Co-Founder and Partner Bridget Hoffer to participate on the Judging Panel for Lift & Co.’s Canadian Cannabis Awards
Marigold is pleased to announce that our co-founder and partner, Bridget Hoffer, will be on the judging panel for this year’s Canadian Cannabis Awards; celebrating the people, companies and products that make the Canadian cannabis industry great.
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How corporate social responsibility programs can make the cannabis industry strong and sustainable
Looking beyond just compliance standards, cannabis companies are looking to implement solid CSR strategies to further boost their reputation in the industry. It’s not just about raking in the profits. Conducting a business in an ethical and professional manner is a...
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Spotlight on female industry experts at Cannabis Expo series in Calgary
The Canadian cannabis industry is still navigating the post-legalization landscape and in this scenario, events like the Cannabis Expo series- where top industry experts and leaders share their knowledge and discuss the latest developments and innovations in the industry- are the need of the hour.
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Did You Hear the Rumble? Rumble Johnson and Jon Jones Get Ready to Fight Again
Into The Weeds Podcast, a division of Puff Digital, approached Marigold with a timely story about retired UFC fighter, Anthony Rumble Johnson that required a quick turn-around for immediate release. Johnson joined the podcast as a special guest and announced that he would come out of retirement to fight Jon Jones, who days before, mentioned that he was fearful of Rumble Johnson’s retirement plans.
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HungerCount 2018 Highlights the Need for Foodbank Giving Year Round
Each March, Food Banks Canada surveys thousands of food banks across Canada to provide a snapshot of current food bank use. Hungercount is Food Banks Canada’s annual assessment of hunger in Canada. This annual report is a necessary tool in determining food insecurity throughout the country.
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Marigold PR partners High Values founder Erin Gratton to promote HR best practices
High Values specializes in cannabis workplace education by implementing initiatives that include reviewing and updating policies so they are reflective of modern human rights and safety requirements, deploying leader and employee cannabis and impairment education with equal emphasis and examining organizational processes.
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Cannabis Content and Campaigns We Love
The Cannabis industry is booming and so is amazing branding and creative content around cannabis, here are Marigold’s current favourites!
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Five Cannabis Product Lines Canada Can’t Wait For
With legalization less than a year old there are a lot of products not yet available across Canada. We compiled some brands that we can’t wait to see Canada-wide.
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First-time samplers, returning consumers of recreational cannabis rising: National Cannabis Survey
Adult Canadians are getting increasingly comfortable with using recreational cannabis in their day to day, if the numbers in a recent StatsCan study are anything to go by. There’s also data indicating a growing curiosity among first-time
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Marigold PR Voted Canada’s Top Cannabis Marketing Firm in the Inaugural AdCann Awards
Compliant branding, marketing and PR strategy and execution for licensed cannabis producers and national brands. When Bridget Hoffer and Katie Pringle launched Marigold in 2016, they focused on social good, technology and lifestyle brands. Through supporting a local...
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Compliant Marketing Opportunities for Cannabis Brands
The current outlook around traditional advertising for cannabis is unclear and challenging. This presents opportunities for innovative brand building tactics that rely on more authentic engagement, consumer connection and reputation building. As those in the industry...
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Oakville Festivals of Film & Art Sees 862.6% Increase in Media Coverage
Established in 2014, Oakville Festivals of Film & Art (OFFA) is a truly community-oriented festival, focused on bringing the best features, documentaries, and short films to cinephiles in southern Ontario. Since its inception, OFFA has attracted more than 8,000 attendees and presented more than 70 films including various Canadian and Eastern Canadian premieres.
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Tracy Collier Wins PR in Canada’s Top 40 Under 40
Marigold PR is excited to announce that rockstar team member, Tracy Collier, has been awarded as one of the recipients for the prestigious PR in Canada’s top 40 under 40 awards for 2018. Tracy is being recognized for her work as Content & Community Manager for Marigold PR, Cannabis Communications…
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War Child Canada Campaign Engages 24,000 Canadians
#Whatifwomen campaign sees 24,000 engagements and raises over $420,000 In 2017, Marigold PR worked with War Child Canada engaging audiences across social media, driving engagement and building community for the Toronto-based charity.
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Why Media Kits Are Your Friend
The number of influencers is increasing, as is their power and relevance in the world of marketing and PR. We have discussed in the past the value of influencer events and their ability to promote brands. As an influencer, a media kit is a tool that will help you...
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The Cannabis-Focused Companies Highest on Our List
When society thinks about cannabis consumers, people sometimes gets the misguided idea that we’re all slacker stoners sans jobs or hardcore users whose job IS marijuana activism. But we know that consumers come from every…
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How To Hit Your Kickstarter Goal: Tips and Tricks
Together with co-founders Hailey and Bree Hollinsworth, we helped raise $60,000 over 35 days to fund the production of their latest product – stylish and sustainable Joggers. There are tons of tips of out there about running a successful Kickstarter
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Katie Pringle Wins PR in Canada’s Top 40 Under 40
Tuesday, July 11, 2017, Katie Pringle co-founder of Marigold Marketing and PR was honoured with a spot in PR in Canada’s 2017 Top 40 Under 40. Katie co-founded Marigold, a boutique agency based in Oakville, focusing on social good, tech & cannabis.
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Interning at Marigold: The Inside Scoop
The intern life—some of you may have experienced/are experiencing it in one way or another. It is a learning experience that will continue to resonate regardless of the career you decide to pursue. I’m sure that some of you reading this may be in a similar position as me…
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How to generate publicity with a media and influencer event
We all know that Fyre Festival crashed and well, burned. There has been a lot of talk about the value of influencer marketing emerging from the ashes of this doomed, disaster fest. Celebrity influencers backed the…
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