Cannabis Coms | MARiGOLDPR

ICBC Berlin: The Global Cannabis Marketplace

marigold — Tue, 27 Jan 2026 23:39:49 +0000

ICBC Berlin has become Europe’s leading cannabis B2B conference Canada’s cannabis industry is at an inflection point. After years of building infrastructure, compliance muscle, and operational maturity at home, Canadian companies are increasingly looking outward. Global demand for medical cannabis is rising, and international markets are moving—some faster than others—toward policy reform and commercialization. The global cannabis conversation isn’t theoretical anymore. It’s happening in real time. Taking place April 13-15, 2026, ICBC Berlin is Europe’s largest and longest-running cannabis B2B conference, and it has become the place where global cannabis business gets done. Germany continues to lead Europe on cannabis […]

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PR for Cannabis Export: Building Trust Through Visibility

marigold — Mon, 16 Jun 2025 14:30:20 +0000

As Canada’s cannabis exports gain momentum, with $218 million worth of medical cannabis exported in the 2023-2024 fiscal year, more Licensed Producers are setting their sights on international markets. But going global isn’t as simple as replicating your domestic strategy. Success depends on having the right products, processes, and partners, but also the right positioning. Exporting is both a logistics game and a reputation play, and that’s exactly where strategic public relations (PR) comes in. PR turns technical wins into visible credibility and makes sure your brand shows up with clarity, consistency, and confidence. Global growth is where the industry […]

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Radicle Femmes IWD 2025: Marigold PR Case Study

marigold — Wed, 19 Mar 2025 17:49:36 +0000

Radicle Femmes IWD 2025 Marigold PR Case Study Challenge Solution Results Despite progress, women in cannabis still face systemic barriers in leadership, funding, and networking, limiting their influence and opportunities in the industry. For International Women’s Day, Marigold PR hosted the second annual Radicle Femmes event, creating a powerful platform for women and allies to connect, access resources, and drive industry change. Radicle Femmes has been recognized as one of the most meaningful events in the industry. The event attracted 180+ industry professionals, secured valuable brand partnerships, and generated significant media coverage and online engagement, reinforcing Radicle Femmes as a […]

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Shape Your Business Strategy with Budtender Insights

Brooke Russell — Tue, 07 Jan 2025 22:41:47 +0000

Budtenders are the heartbeat of the cannabis industry. As frontline experts engaging with consumers daily, they shape customer perceptions, drive brand loyalty, and influence purchasing decisions. Their insights are a goldmine for Licensed Producers, retailers, and marketers looking to refine their strategies and stay ahead of the curve. To capture these valuable perspectives, Tether conducted an annual survey of Budtenders across Canada. In late 2024, we asked over 300 Budtenders strategic questions about products, education, industry gaps, retail job perks, and more. The result? Actionable insights that can shape cannabis business strategies for 2025. We shared this data on January […]

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Celebrate Women in Weed: Radicle Femmes Holiday Networking Series

Brooke Russell — Thu, 03 Oct 2024 19:44:45 +0000

As an emerging industry, cannabis has the unique opportunity to challenge conventions and redefine norms, especially when it comes to gender equality. At its core, Radicle Femmes was designed to empower, celebrate, and advance women in weed. Our tagline, “I can’t believe we still need these events,” speaks to the ongoing need for supportive networks that help women navigate barriers within the cannabis industry and beyond. As 2024 comes to a close, Marigold PR invites you to join our team and partnering brands for the Radicle Femmes Holiday Networking Series hosted in three cities across Canada this November: Vancouver, BC; […]

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Marigold Celebrates Three Years of Community Building with Tether

Brooke Russell — Wed, 24 Jul 2024 20:36:15 +0000

Over the past three years, Tether has grown from a small handful of like-minded industry professionals to a thriving community of over 5,200 Budtenders across Canada. To celebrate this three-year milestone Tether is hosting its biggest event yet, coming to Ottawa on August 20, 2024. Proudly powered by Marigold, Tether brings Budtenders together through curated events and customized trade marketing solutions to reflect the needs and desires of brands and the Budtender community. Read more about Tether’s third-anniversary celebration and Ottawa Sampling Event here.

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Radicle Femmes: More Than Just an Event

Mackenzie Bentley — Thu, 11 Apr 2024 17:23:40 +0000

Since cannabis legalization over five years ago, the industry remains dominated by men and hindered by the same glass ceiling we see in conventional industries. The inaugural Radicle Femmes, coinciding with International Women’s Day 2024, marked a significant step forward, sparking conversations on redefining industry norms and embracing the power of diversity. Hosted by Marigold PR and sponsored by the Ontario Cannabis Store (OCS), Panther Group, Sister Merci, and Solei, this groundbreaking event marked Canada’s largest networking platform for women in cannabis, centred around the IWD theme “Invest in Women: Accelerate Progress.” In recent years we have seen an increase […]

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Marigold Live: Budtender Insights by Tether 2023 – How Brands and Retailers Can Best Serve Budtenders

marigold — Fri, 19 Jan 2024 17:29:45 +0000

Tether, Canada’s Budtender community powered by Marigold PR, surveyed over 200 Budtenders from across the country to hear their industry perspectives and learn more about what they want from brands, retailers and the cannabis industry as a whole.

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Cannabis Insights: Leveraging Consumer Purchasing Habits During the Holiday Season

Mackenzie Bentley — Fri, 29 Sep 2023 22:35:41 +0000

Although it feels like summer only just came to a close, brands are preparing for a rise in sales and a shift in consumer purchasing habits due to the holiday season. Understanding these movements can better inform business decisions, helping companies adapt to the festive surge and capitalize on the opportunities it presents. Around the holidays, the cannabis market is inundated with festive-themed products, deals and discounts, and countless brands and options to choose from. As many cannabis companies look for their piece of the pot pie, brands are vying for the attention of a niche audience in an increasingly […]

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List, Find & Connect with Cannabis MarketSpace

marigold — Wed, 21 Jun 2023 15:29:53 +0000

Embark on a journey of discovery and growth through Cannabis MarketSpace. Navigating the industry’s landscape can be a daunting task for professionals seeking reliable resources and services. This groundbreaking platform grants you free access to a wealth of business professionals, job postings, event listings, and new and gently used items. Revolutionizing the way cannabis professionals connect, Cannabis MarketSpace serves as the ultimate destination for your cannabis needs. Crafted with an entrepreneurial mindset, this platform provides a wide array of offerings, empowering cannabis businesses to thrive while remaining cost-effective. Whether you are a large enterprise or a small business, Cannabis MarketSpace […]

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