Budtenders are the heartbeat of the cannabis industry. As frontline experts engaging with consumers daily, they shape customer perceptions, drive brand loyalty, and influence purchasing decisions. Their insights are a goldmine for Licensed Producers, retailers, and marketers looking to refine their strategies and stay ahead of the curve.
To capture these valuable perspectives, Tether conducts an annual survey of Budtenders across Canada. This year, we asked over 200 Budtenders strategic questions about products, education, industry gaps, retail job perks, and more. The result? Actionable insights that can shape cannabis business strategies for 2025.
We’re excited to share this data with you on January 15, 2025, during Marigold Live: Budtender Insights 2024—a free, accessible online event designed to deliver key findings and spark meaningful industry conversations.
What kind of data will be shared?
We’ll reveal critical trends and data points straight from the people who influence the cannabis market daily. Key topics include:
- Consumption habits
- Product education
- Product sampling
- Industry gaps
- Industry events
- Brand engagement
- Job satisfaction and perks
- Demographic and diversity
For example, 89% of Budtenders told us they prefer learning about new products directly from Licensed Producers. Additionally, 93% ranked quality and consistency as the top factors driving their product recommendations—a clear signal for brands prioritizing innovation.
Why attend?
This 90-minute online session is packed with data, expert insights, and actionable takeaways to help your business thrive. Here’s what’s on the agenda:
- Survey Findings: Katie Pringle, CEO and Co-founder of Marigold PR and Tether, will present the key takeaways from the survey, and will break down the data and trends that matter most.
- Cannabis Standards Overview: Pierre Killeen, Executive Director of CSAC, will discuss the latest updates from the Cannabis Standards Alliance of Canada (CSAC).
- Unlocking Cannabis Growth with Consumer-Driven Data: PK Lawton, Co-founder and Strategy Lead of Sister Merci, will be sharing insights on how brands can move beyond sales and inventory data to uncover the real motivations behind consumer choices.
- Sampling Q&A: Trina Fraser of Brazeau Seller Law will be answering your burning questions about educational product sampling.
How do I secure my spot?
Join us live at 2 PM EST on January 15, 2025, for this exclusive presentation of Budtender Insights. Don’t miss your chance to tap into the perspectives of some of Canada’s most influential cannabis professionals.
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