Tether, Canada’s Budtender community powered by Marigold PR, surveyed over 200 Budtenders from across the country to hear their industry perspectives and learn more about what they want from brands, retailers and the cannabis industry as a whole.

On Wednesday, January 17th, 2024, Marigold PR reviewed the survey data and uncovered how retailers, brands, marketers and sales agencies can build trust and brand loyalty with Budtenders.

Marigold invited industry experts, including cannabis lawyer Trina Fraser and Paul Lawton, Founding Partner of Sister Merci to share further insights around cannabis sampling and the active cannabis community on Reddit.

For those who couldn’t attend or wish to revisit the discussions, we have uploaded the full video on our YouTube channel.

Check it out here.