Radicle Femmes IWD 2025
Marigold PR Case Study
| Challenge | Solution | Results |
| Despite progress, women in cannabis still face systemic barriers in leadership, funding, and networking, limiting their influence and opportunities in the industry. | For International Women’s Day, Marigold PR hosted the second annual Radicle Femmes event, creating a powerful platform for women and allies to connect, access resources, and drive industry change. | Radicle Femmes has been recognized as one of the most meaningful events in the industry. The event attracted 180+ industry professionals, secured valuable brand partnerships, and generated significant media coverage and online engagement, reinforcing Radicle Femmes as a catalyst for women’s advancement in cannabis. |
Challenge
The cannabis industry remains predominantly men-led, with women facing barriers like leadership representation, access to funding, entrepreneurship challenges, and limited networking opportunities, which restrict their ability to secure mentorship, form partnerships, and grow their businesses. While progress has been made, gender parity remains a significant hurdle. This imbalance limits the industry’s innovation, inclusivity, and long-term sustainability. There was a clear need for a platform that amplifies the voices of women in cannabis, fosters meaningful connections, and drives industry-wide change.
Solution
Marigold PR recognized this challenge and launched Radicle Femmes, a platform and event series dedicated to empowering, celebrating, and advancing women in the cannabis industry. The second annual Radicle Femmes International Women’s Day Event took place on March 6, 2025, in Toronto, ON, bringing together influential women and allies to foster community, inspire change, and create business opportunities.
To maximize impact, Marigold PR executed a multi-faceted campaign that included:
- Event Management: Full logistics coordination, including venue and hospitality management, sponsorship acquisition, speaker curation, ticketing, and attendee experience enhancements.
- Media & Influencer Relations: A targeted press release, strategic media partnerships, and influencer collaborations to amplify reach and engagement.
- Community Engagement: Leveraged an extensive cannabis industry network through social media, e-newsletters, and B2B marketing strategies to drive awareness and attendance.
- Thought Leadership & Data: Curated panel discussions featuring industry leaders, providing data-driven insights on women in cannabis and creating a space for meaningful dialogue.
- Business & Funding Access: Connected attendees with investors, business mentors, and potential partners to help bridge the financial and networking gap that many women in cannabis face.
Results
Radicle Femmes IWD 2025 exceeded expectations, solidifying its status as a must-attend industry event. The event attracted 223 RSVPs, with 180+ industry professionals attending on-site, including entrepreneurs, executives, brand representatives, retailers, marketers, ancillary services, and media.
The success was made possible by key sponsors and partners who played a crucial role in amplifying the event’s reach and impact. The Ontario Cannabis Store (OCS), as the VIP sponsor, helped elevate the event’s visibility. Additional sponsors, including Green Monké, Turning Point Brands Canada, Glacial Gold, the Independent Retail Cannabis Collective (IRCC), Jane Dope, Ontario Fixtures, Sister Merci, OB Consulting, Lite Label, Her.B, Wyld, Tether, Oceanic Releaf, and Cannara, contributed to creating an engaging and resourceful experience for attendees. Their support enabled the event to provide high-quality programming, onsite activations, and valuable takeaways like curated gift bags and industry insights.
The press release ‘Canada’s Largest Women-in-Weed Networking Event Returns to Toronto’ garnered 6.9K total views via the wire distribution platform and approximately 22M targeted impressions with pickup in major publications such as The Globe and Mail, Toronto Star, Benzinga, and Business Insider. The event also received widespread industry recognition with strategic media partnerships from ADCANN, StratCann, High Moon Magazine, Cannabis MarketSpace, and Legacies Podcast.
Attendees walked away with valuable connections and actionable business opportunities, with many reporting new partnerships, mentorship relationships, and industry insights that will have a lasting impact on their careers. Radicle Femmes has quickly become a popular platform for women driving change in the cannabis sector. Since its launch in 2024, the community has partnered with more than 30 brands and attracted over 700 attendees from events held nationwide.
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