ICBC Berlin has become Europe’s leading cannabis B2B conference
Canada’s cannabis industry is at an inflection point. After years of building infrastructure, compliance muscle, and operational maturity at home, Canadian companies are increasingly looking outward. Global demand for medical cannabis is rising, and international markets are moving—some faster than others—toward policy reform and commercialization. The global cannabis conversation isn’t theoretical anymore. It’s happening in real time.
Taking place April 13-15, 2026, ICBC Berlin is Europe’s largest and longest-running cannabis B2B conference, and it has become the place where global cannabis business gets done. Germany continues to lead Europe on cannabis policy and market development, and Berlin has emerged as the central meeting ground for operators, investors, policymakers, and service providers who are shaping what comes next.
For Canadian cannabis companies exploring international expansion
For Canadian companies, this moment is critical. Canada is the second country in the world, after Uruguay, to formally legalize the cultivation, possession, acquisition, and consumption of cannabis and its by-products. That experience is now in demand internationally. European markets, Germany in particular, are scaling medical programs, increasing imports, and opening doors to international partners who understand compliance, quality, and supply chain execution at scale. Canadian producers and ancillary businesses have a real opportunity to play a meaningful role, but only if they’re in the room.
ICBC Berlin is a working conference built for serious conversations. Over 5,000 attendees from more than 80 countries are expected, spanning every sector of the cannabis ecosystem. From medical cannabis and cultivation to pharmaceuticals, distribution, policy, and professional services, the people making decisions are there, and they’re there to talk business.
What makes ICBC Berlin particularly valuable is its focus on access. In 2026, the conference is doubling down on bringing buyers to the show, including cannabis pharmacies, cultivation associations, and grow shops, many of whom attend with complimentary passes. That creates an environment where conversations move quickly from introductions to real opportunities. Add in dedicated networking zones, curated meet-ups, and targeted programming, and the result is a conference designed for momentum.
As the global cannabis marketplace continues to evolve
Policy is also front and centre. As European frameworks continue to evolve, ICBC Berlin provides Canadian companies with real-time insight into regulatory direction, market access pathways, and where capital and partnerships are flowing next. Understanding these dynamics early can be the difference between leading a market entry and chasing one.
As a media partner, Marigold PR is proud to support ICBC Berlin 2026 because we believe the future of cannabis is global.
Want to be part of the conversation?
Cannabis operators can apply here for a chance to win a complimentary VIP ticket to ICBC Berlin. Giveaway runs until February 20. If international expansion is on your radar, this is where it starts.
Recent Comments