Bridget Hoffer
Bridget is the co-founder of Marigold Marketing and PR, a communications strategist and brand expert. She has extensive experience in delivering strategic communications, marketing, and brand programs that achieve results and resonate. Her expertise ranges from developing and managing iconic Canadian brands to refreshed personal brands with effective positioning to ensure relevance and value.
Since 2015, she has been a consultant with individual clients, digital start-ups and PR firms providing communications strategy and planning for business development, expansion and launching new brands. From 2000 to 2014, Bridget was the executive director of CBC communications, marketing, and brand for all CBC English Services. She collaborated with CBC Radio-Canada’s French and Corporates service on national projects. During her tenure, CBC was ranked as one of Canada’s most influential brands by Ipsos. Previous, to her role as executive director, Bridget was director of CBC Radio and CBC regional communications. Before joining CBC, Bridget led the communications teams for the United Way of Winnipeg and the Winnipeg Art Gallery. Currently, she is a board member for Safetynet services in Oakville, ON.