Mackenzie is a creative storyteller with a passion for working with purpose-driven brands. She is responsible for developing and executing effective PR and social awareness campaigns and has experience across diverse industries including travel, tourism, non-profit, lifestyle, and CPG. She earned her Bachelor's Degree in Sociology and completed her Public Relations certificate from Simon Fraser University. Mackenzie brings extensive experience from her in-house and agency-based PR and communications roles. Her areas of specialization include crafting compelling copy, securing earned media, and developing impactful social media campaigns.