Mackenzie is Marigold’s Marketing & Account Executive. She engages Canadian Budtenders through events, activations, and marketing initiatives supported by real-life Budtender insights. Through thoughtful community engagement and data-driven insights, she helps brands develop compliant strategies that resonate with frontline cannabis professionals. She brings extensive experience from her in-house and agency-based PR and communications roles, specializing in securing earned media, developing impactful social media campaigns, and executing integrated marketing strategies.