Oakville Festivals of Film & Art Sees 862.6% Increase in Media Coverage
Challenge
Raise awareness and profile of OFFA amongst cinemagoers and sponsors throughout Oakville, Ontario.
Solutions
Engage local media to cover pre and post OFFA stories to drive ticket sales and create excitement for the festival.
Results
Through Marigold’s PR initiatives OFFA received local targeted coverage, increased social reach and engagement, and an overall 862.6% increase in awareness compared to 2017.
Challenge
Established in 2014, Oakville Festivals of Film & Art (OFFA) is a truly community-oriented festival, focused on bringing the best features, documentaries, and short films to cinephiles in southern Ontario. Since its inception, OFFA has attracted more than 8,000 attendees and presented more than 70 films including various Canadian and Eastern Canadian premieres. OFFA approached Marigold to help them with public relations support to raise awareness for their 2018 program. In its fifth year, the festival featured 18 feature films and documentaries, 35 short films and two Gala presentations screening at two locations — Film.ca and the Oakville Centre for the Performing Arts.
Solution
Marigold was tasked with driving ticket sales and engagement through PR initiatives, as well as raising the profile of OFFA within the core Oakville area. Additionally Marigold engaged media to cover pre and post OFFA stories to drive ticket sales and create excitement for the festival with cinemagoers and sponsors throughout Oakville.
Results
Through Marigold’s PR initiatives OFFA received 15 Pieces of local, targeted coverage with 1.42M online readership, 179.2K social reach and 4137 social engagements, which was an 862.6% increase from 2017.
Highlights from OFFA include two sold-out premieres and a very successful and interactive live Q&A with Hollywood director, Rob Reiner, live interviews with CHCH, Inside Halton and Oakville News and local influencers live tweeted from events as part of Marigold’s social engagement plan.