More than 95% of links cited by generative AI are non-paid media. That stat alone should make any brand take a fresh look at how they’re showing up online. As AI tools like ChatGPT, Gemini, and Claude become go-to sources, they’re drawing almost exclusively from...
In today’s fast-moving digital world, brands can’t rely solely on advertising or press coverage to connect with their audiences. Owned media—your website, blog, email newsletters, social media channels, podcasts, and apps—has become a cornerstone of effective public...
The Power of PR in Building Brand Recognition Brand recognition is essential for standing out, building trust, and establishing credibility. Public relations (PR) is a powerful tool that can be used to shape how a brand, whether corporate or personal, is perceived. By...
Radicle Femmes IWD 2025 Marigold PR Case Study Challenge Solution Results Despite progress, women in cannabis still face systemic barriers in leadership, funding, and networking, limiting their influence and opportunities in the industry. For International Women’s...
As an emerging industry, cannabis has the unique opportunity to challenge conventions and redefine norms, especially when it comes to gender equality. At its core, Radicle Femmes was designed to empower, celebrate, and advance women in weed. Our tagline, “I can’t...
Although it feels like summer only just came to a close, brands are preparing for a rise in sales and a shift in consumer purchasing habits due to the holiday season. Understanding these movements can better inform business decisions, helping companies adapt to the...
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