Celebrate Budtenders during B-Week March 21-25

In an ever-blossoming industry where new information develops almost daily, we celebrate innovation on a corporate level, we celebrate position changes, we celebrate technological advancement, but we often leave the faces of cannabis retail out of the conversation. Tether knows that it’s time to celebrate budtenders and their dedication to the cannabis industry, consumer education, and professional development.

 Tether, Marigold’s budtender community, is here to celebrate budtenders and their contribution to the industry during Budtender Appreciation Week, March 21-25, 2022. Through Budtender Appreciation Week, Tether is thanking budtenders for all their hard work and dedication to the space, while fostering their passion for cannabis, cannabis retail, and their professional industry development. We all want to give back to budtenders and remind them how much we as an industry value them and their role.

 Why Budtender Appreciation Week?

 To create the most effective opportunities for budtenders far and wide, Tether conducted a  budtender insights survey. Budtenders were very vocal about their interest in connecting to and learning from each other, they also expressed interest in more educational opportunities to support their ability to help consumers make educated and informed purchases.

 With the insights provided, Tether, and an advisory team of high-powered budtenders and cannabis influencers got to work planning activations that promote connection and education with a fun and friendly atmosphere.

 Meet the BWeek Advisory Committee

 Tether gets budtenders, but everyone needs a little help sometimes. Meet the team of advisors helping to shape Budtender Appreciation Week; Director of Lake City Cannabis Ryan Roch, Four20 Chief Merchandising Officer Amber Craig and budtenders Brian, Hez, Sean, and Nicole.

 The team will be putting their boots to the pavement all week long. Amidst the virtual opportunities, they will be visiting stores across Canada with special gifts and treats to thank the stars of the show.

 Admire The Flowers at The B-Week Tour March 21st

Budtenders looking to know how their favourite strain is grown can join Tether and BZAM Cannabis for the virtual B-Week Tour. Budtenders and retailers will learn about different BZAM Cannabis products and how they’re grown and get a chance to get all their burning questions answered by the BZAM Cannabis team. Budtenders & Cannabis Retailers can get their free tickets here.

b-week tour

Nation-wide Sesh March 23rd

 Participants can join Tether and PAX along with sesh partners Lamplighter, Legend and Chüz on March 23 for the B-Week Sesh. A free, virtual sesh right in the middle of Budtender Appreciation Week. The event is bring your own bud, completely virtual, and will allow budtenders to network while learning a little bit more about each brand partner. As an added bonus, participants have the chance to win awesome prizes from partners during the event. Tickets are free, and available now for Budtenders & Cannabis Retailers.

b-week sesh

 BWeek Partners

 Tether is excited and grateful to be partnered with amazing brands including; Fuego, Ayurcann, Glow, BZAM Cannabis, PAX, Lamplighter, Legend and Chüz.

Incredible retailers including; Docks, Edition, Four20, Prairie Records and Superette.

And valuable budtender resources like; Canndora, O2O, Budtenders Association, Cannabis Retailer & Tastemakers.

Thanks to Ayurcann, the first 200 registrants for B-Week received a special gift to thank them for all their hard work and to ramp up the excitement for the event ahead.

There will be a variety of giveaways throughout the week including two OneToOne prize packs featuring a $100 Visa giftcard, PAX Era, and a O2O notebook! The contest is open now, and budtenders can enter by visiting the contest page here

With the help of partners and the advisory committee, Tether is set to roll out 5-days’ worth of events and content that activate budtenders and brands while providing them opportunities to develop new relationships with their fellow budtenders.  

b-week graphic

 If you’re a Cannabis Retailer or budtender, head over to the Tether website to learn more and secure your spot today.


Does your brand want to engage with Budtenders? Visit the Tether website to learn more and book a call with Tether lead Danielle Mckay to learn more and get involved.