The Canadian cannabis industry recently celebrated Legalization 2.0. This means that next-gen products like edibles, beverages, extracts, vapes and topicals will soon start competing for shelf space. We have pulled together a list of some of the products and categories that we can look forward to rolling out across the country.
VALUE BRANDS
Original Stash Speculative packaging
Original Stash by Hexo: Introduced by Hexo Original Stash’s first product, OS.210, is offered as a hybrid sativa dried flower blend at 12%-18% THC. The product is packaged in an odour-proof, resealable bag and was made available in mid-October. Their selling point? The product was priced at under $5 per gram, which is cheaper than the average cost of a legal gram of cannabis at $7.37 per gram.
Re-Up packaging
Re-Up: Re-Up is being touted as a high value, low cost line of cannabis products. Exclusively supplied by Zenabis, one of Canada’s largest licensed producers, Re-Up has lined up premium indica, sativa and hybrid strains like LTRSR and MKLTR at affordable prices.
EXTRACTS
An example of BRNT’s innovative design
BRNT and Valens: In late October it was announced that BRNT and Valens would enter into a major white-label for Valens to produce a minimum of 2.2 million BRNT- branded vape pens. This is a big step for BRNT who, up to this point, primarily sold cannabis accessories such as bongs and rolling trays. With Valens expertise and BRNT’s sophisticated style and design consumers are looking forward to a sleek and high-quality vape product from the duo.
Pax Era Extract Pod US packaging
Pax Era Pods by Zenabis: The reputed Canadian Licensed Producer has joined hands with PAX, a leader in the design and development of premium app-controlled vaporization technologies and devices to launch the PAX Era Pod. Zenabis is looking to highlight their distinct cannabis concentrates through this venture. PAX Era Pods which are designed for use in PAX’s high-tech oil vaporizers are touted to be dependable, leak-resistant and clog-free.
BEVERAGES
Flow Glow Speculative packaging
Truss: All those waiting to indulge in some delicious drinks this holiday season have reason to rejoice. Come mid-December, Truss, a joint venture between Molson Canadian and HexoCorp will be launching seven types of beverages. Non-alcoholic and infused with cannabis, they will be called Flow Glow. This CBD-infused spring water will be the product of a collaboration between Truss and Flow Alkaline Spring Water.
Houseplant Speculative packaging
Houseplant: Seth Rogan and Adam Goldberg’s brand Houseplant is set to launch two beverages; grapefruit and lemon, both of which contain 2.5 mg of THC per 355-ml can. These two beverages are among several that parent company Canopy Growth has announced, others include Tweed RTD and Quatreau sparkling waters. With over 11 different beverage varieties announced it’s clear Canopy Growth sees great potential in this new product category.
EDIBLES
Bhang Chocolate US packaging
Indiva and Bhang Chocolate: The London, Ontario-based company has been a frontrunner in the medical cannabis space for over two decades, producing award-winning cannabis products of the highest quality. They’ve also been an LP of medical cannabis and are now venturing into the recreational space by tying up with Bhang Chocolate to produce their Chocolate Espresso Beans. There are not too many details available about their line-up of edibles yet but Bhang Chocolate and Indiva both have excellent reputations in their respective categories are are sure to develop a quality product.
Aurora National Safety Campaign post
Aurora Chocolate: Sea salt and caramel milk chocolate, 64 percent dark chocolate, and half spheres chocolate are the three varieties of chocolate that Aurora has announced and each piece contains two mg of THC. Along with their product announcement they shared an edibles and vapes production manufacturing video to give insight into these products and their operation. All of these chocolates, in addition to other products, are set to be ready for retail in mid-December, right on time for holiday spending.
TOPICALS
EKS PAIN Salve
EKS Pain Salve: EKS is a reputed cannabis company with a unique twist. Founders Tijen Yalchin and Ashley Short have taken from their own experiences with pain and combined it with their expertise to create a brand that offers ready-to-infuse products, their most popular being the Pain & Inflammation Skin Salve. These are exciting times for the company as they get ready to make the most of Cannabis 2.0. They recently celebrated ten years in the business and are looking to forge strong partnerships with healthcare practitioners and licensed producers to share their vision of creating clean, natural, high-quality products for medical cannabis patients.
Mother & Clone US packaging
Mother & Clone Gender Neutral Salve: 48North will be distributing a natural salve containing root ball extract and scented with Jackie-O strain terpenes. It can be used for a variety of ailments including muscle aches and cramps. Mother & Clone is already an established brand in the US.
More and more product lines are being announced everyday, we’re excited to see how the cannabis landscape continues to evolve as cannabis 2.0 advances.
If you’d like to discuss building you cannabis 2.0 brand please email katie@marigoldpr.com.
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