#Whatifwomen campaign sees 24,000 engagements and raises over $420,000


In 2017, Marigold PR worked with War Child Canada engaging audiences across social media, driving engagement and building community for the Toronto-based charity. Marigold was then enlisted to develop and manage the #WhatifWomen social media and influencer campaign with the objective of raising awareness and funds for the world’s most vulnerable: women and children in war zones.

“We were thrilled by the success of our inaugural #WhatifWomen campaign. Marigold did a stellar job managing this extremely successful social media campaign, engaging new audiences and driving brand awareness,” Barbara Harmer, Director of Corporate & Community Engagement, War Child.

Over 24,000 people engaged in #WhatifWomen on social media, a campaign which prompted Canadian’s to share their message of inspiration for women around the world. The campaign generated 20 million earned impressions. #WhatifWomen also raised much needed funds and profile for War Child Canada, by engaging in a meaningful way with supporters, influencers and key stakeholders.


The #WhatifWomen social media strategy and execution included a phased approach, spanning three months of messaging leading into the star-studded #WhatifWomen gala, held at the Eglinton Grande in Toronto. #WhatifWomen featured the amazing Ruth B., Chantal Kreviazuk and Sarah Mclachlan. Over $420,000 was raised for women and children.

“Through strategic community management, influencer engagement and social media marketing the Marigold team supported  War Child Canada in exceeding its campaign objectives,” explains Katie Pringle, Marigold Co-Founder. “On top of that, we feel personally connected to the cause. Our team is proud of the impact we’ve supported for the world’s most vulnerable.”


#WhatifWomen Highlights