HungerCount 2018 Highlights the Need for Foodbank Giving Year Round

Challenge

Each March, Food Banks Canada surveys thousands of food banks across Canada to provide a snapshot of current foodbank use. Hungercount is Food Banks Canada’s annual assessment of hunger in Canada. This annual report is a necessary tool in determining food insecurity throughout the country. Having this knowledge not only helps Food Banks Canada know where attention and resources are most needed, but it also gives Canadians an idea of how many people in their communities are going hungry. This information is vital to Canadians understanding the great need for Food Banks across Canada. Many Canadians who don’t rely on foodbanks only think about giving during the holidays when food drives are taking place however HungerCount showcases that there is a need for donations year-round.

Solution

Marigold PR assisted FoodBanks Canada in engaging communities by garnering as much french and English media coverage as possible for HungerCount 2018 to demonstrate to Canadians the great demand for food banks in their area and drive donations to local food banks.

Results

Providing Canadians Necessary Information

Through Marigold PR’s public relations strategy a CBC exclusive of Hungercount 2018 was secured, Result in over 140 pieces of coverage, 250M potential impressions, and 9.7K social shares. Marigold PR doubled the coverage of the 2016 campaign and surpassed the potential impressions.

Food Banks Canada states; “Bridget Hoffer’s years of PR experience helped us leverage connections for some high-quality coverage for our HungerCount 2018 report.”