The First Annual New Heights Cannabis Tourism Summit Takes the Cannabis and Tourism Industries By Storm

Challenge

Generate awareness and interest in the inaugural New Heights Cannabis Tourism Summit and its partners.

Solutions

Increase the brand presence and profile of the New Heights Cannabis Tourism Summit through strategic public relations.

Results

Marigold successfully garnered an overwhelming amount of media coverage for the event with an astounding 46.4M impressions, 83M social reach, 8 custom media stories, and 122 media during the five-week campaign.

Challenge

The first annual New Heights Cannabis Tourism Summit brought together the cannabis and tourism industries for the first time to discuss the future possibilities of cannabis tourism in Canada. The day-long summit was put on by JLM Strategic Marketing in partnership with Tourism Industry Association Ontario (TIAO) who reached out to Marigold to generate awareness and interest in the inaugural New Heights Cannabis Tourism Summit.

Solution

Marigold Marketing & PR supported the New Heights Cannabis Tourism Summit through strategic PR efforts. Tactics included building extensive media lists and pitching to targeted local, tourism and cannabis media, garnering interviews with their team and chosen speakers/partners, crafting a press release announcement, and supporting live on-site engagement.

Results

Marigold’s key objective was to raise brand awareness and drive media coverage for New Heights Cannabis Tourism Summit and their partners. The campaign for the event was a hit with an astounding 46.4M impressions, 83M social reach, 8 custom media stories, and 122 media pick-up during the five-week campaign. 

Jennifer Mason, the organizer of the event and founder of JLM marketing, stated, “hiring Marigold was the best investment I made.” We couldn’t be happier that we were trusted to assist with this historic summit.

Take a look at some of the great event coverage; CTV Barrie, The Growth Op, Simco.com, Hotelier, Foodservice and Hospitality, The Cannabis 101 Podcast, The High Blog, CanCanBuzz