Activating the Local Community with Green Apple Cannabis
Challenge
To increase brand awareness and visibility of Green Apple Cannabis dispensary launch in under a week in a unique, COVID-safe way.
Solutions
Engage local media to cover Green Apple Cannabis grand opening to drive customers into the dispensary and create excitement for the store in the local community.
Results
Green Apple Cannabis secured nine stories in targeted media coverage, had over 50 attendees at the grand opening and increased social media impressions by 15,165%.
Challenge
Green Apple Cannabis is a small town, independently-owned dispensary located in Thornton, Ontario. Marigold PR was tasked with driving traffic to the launch of Green Apple Cannabis dispensary and garnering media attention during the COVID-19 pandemic. With regulations and bylaws constantly changing for events and the media being focused on updated restrictions, a plan was needed to raise awareness of Green Apple Cannabis while keeping all guests and media safe.
Solution
The Green Apple Cannabis team and Marigold PR developed a scalable, COVID-19 friendly grand opening launch event that could adjust to suit fast changing regulations, whilst delivering a safe and engaging brand experience. Marigold PR deployed a social media and media relations strategy aimed at the local community inviting them to the outdoor launch event. Following the Green Apple Cannabis grand opening, Marigold PR pitched a highly targeted list of key journalists in the Cannabis, small business and lifestyle fields in the GTA and Northern Ontario.
Results
Green Apple Cannabis’ launch had an estimated reach of 16.7 million, including online coverage from Barrie News, The Daily Cannabis News, TheStar.com, Benzinga and The Cannabis Business News. The COVID-friendly grand opening was a success with guests and media who were able to attend, enjoying live music and a tasty BBQ while discovering all of the products and brands Green Apple Cannabis has to offer and meeting their highly knowledgeable staff.