Increasing Brand Visibility with Vantage Hemp
Challenge
Raise awareness of Vantage Hemp’s 60,000 sq. ft. CBD extraction facility, faculty expertise and increase brand visibility in a unique, COVID-safe way.
Solutions
Develop a unique guided virtual facility tour and media open house led by a key member of Vantage’s management for curated media and industry stakeholders.
Results
3 media tours with target globe trade press, and 1 industry tour with over 30 registrants.
Challenge
Vantage Hemp Co. is one of the world’s highest accredited extractors of CBD, having attained ICH Q7 GMP and WHO GMP (Good Manufacturing Practice) certifications. Marigold’s task was to increase brand visibility and show off the company’s unparalleled production facilities that helped turn Vantage into a powerhouse of global pharma-grade CBD supply. With the restrictions imposed by the global pandemic, in-person tours were no longer a safe option, but to effectively showcase what sets Vantage apart and attract partnership opportunities, it was essential to find a solution.
Solution
Our approach was to go beyond standard, recorded tours and offer an exclusive opportunity to attend the media open house and take a guided tour of Vantage’s world-class facility with COO Deepank Utkhede, differentiating Vantage from other extractors while simultaneously driving partnership opportunities by emphasizing Vantage’s science-based approach and showcasing their world class facility. Deepank was available to answer post-tour questions on the company’s consistent ability to meet some of the most rigorous pharmaceutical standards in the world – a timely conversation, considering the increasing numbers of people incorporating pharmaceutical CBD into their everyday routines.
Results
Attendees were given a unique tour experience that established Vantage Hemp Co. as an industry leader in the production of CBD extracts, with the brand’s science-based, data-driven approach as the key focus. Marigold successfully executed three (3) media tours and 1 industry-exclusive tour that had over 30 registrants, leading to upcoming coverage in Wired UK.