Origin Coast Licensed to Supply Superior Craft Cannabis
Challenge
To build brand awareness and presence in Atlantic Canada for Origin Coast and the announcement of their Health Canada micro-cultivation, micro-processing and sale for medical purposes licenses.
Solutions
Develop press release and deploy highly targeted media relations in Atlantic Canada.
Results
Secured 243.6 million impressions for Origin Coast and generated 10 pieces of coverage.
Challenge
Located in Nova Scotia – Origin Coast is a micro-cultivator and micro-processor committed to growing small batch superior quality craft cannabis and spearheading the cannabis industry in Atlantic Canada. Marigold PR was tasked with building brand awareness and presence in Atlantic Canada through written media for Origin Coast and the announcement of receiving their Health Canada’s micro-cultivation, micro-processing and sale for medical purposes licenses.
Solution
Marigold PR crafted a press release, and deployed highly targeted media relations in Atlantic Canada with a focus on written media in Origin Coast’s local community and with the Cannabis trade media.
Results
Marigold PR developed and executed brand presence and secured coverage for Origin Coast’s licensing to supply superior craft cannabis.
Marigold PR secured 243.6 million impressions on behalf of Origin Coast. The press release was picked up by 77 outlets and 10 pieces of organic coverage were secured. Coverage includes; Cannabis Prospect Magazine, Cape Breton Post, Chronicle Herald, Journal Pioneer, MMJ Daily, Prince Edward Guardian, Prince Edward Telegram, Saltwire, and Atlantic Business Magazine. The coverage generated piqued interest in the local community and surrounding areas and warm relationships have been established between Origin Coast, Atlantic Canada Media and community members.
The Marigold works internationally to generate publicity, profile and impact for our clients. To learn more email info@marigoldpr.com