The Power of PR in Building Brand Recognition
The Power of PR in Building Brand Recognition Brand recognition is essential for standing out, building trust, and establishing credibility. Public relations (PR) is a powerful tool that can be used to shape how a brand, whether corporate or personal, is perceived. By...
Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands
Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands The cannabis industry is undoubtedly one of the fastest-growing industries worldwide. As the market continues to expand, it’s increasingly important for cannabis brands to establish...
How to Measure the Success of a PR Campaign
How to Measure the Success of a PR Campaign To make the most of your PR efforts, it’s essential to measure your success. Public relations is a critical component of any business or organization’s marketing strategy. It helps build a strong reputation,...
Tools That Make Remote Business Relationships Work
When working with a variety of team members and clients on different projects at home in different cities. It’s extremely helpful to utilize online time saving tools that are available to you in order to succeed and keep business going as usual.
3 Authentic Ways Brands Can Engage During the COVID-19 Pandemic
Are you responsible for the PR, communications or marketing for your organization during the COVID-19 pandemic? Here are 3 ways that you can continue to build brand momentum while engaging authentically.
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