CASE STUDIES
Investing in Owned Media
In today’s fast-moving digital world, brands can’t rely solely on advertising or press coverage to connect with their audiences. Owned media—your website, blog, email newsletters, social media channels, podcasts, and apps—has become a cornerstone of effective public...
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Crisis Communications 101
Crises can arise at any time—whether it's a product recall, negative media coverage, or a social media controversy. How a brand responds in those critical first moments can make all the difference in protecting its reputation. Savvy companies rely on a set of...
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The Power of PR in Building Brand Recognition
The Power of PR in Building Brand Recognition Brand recognition is essential for standing out, building trust, and establishing credibility. Public relations (PR) is a powerful tool that can be used to shape how a brand, whether corporate or personal, is perceived. By...
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Radicle Femmes IWD 2025: Marigold PR Case Study
Radicle Femmes IWD 2025 Marigold PR Case Study Challenge Solution Results Despite progress, women in cannabis still face systemic barriers in leadership, funding, and networking, limiting their influence and opportunities in the industry. For International Women’s...
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Shape Your Business Strategy with Budtender Insights
Budtenders are the heartbeat of the cannabis industry. As frontline experts engaging with consumers daily, they shape customer perceptions, drive brand loyalty, and influence purchasing decisions. Their insights are a goldmine for Licensed Producers, retailers, and...
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Celebrate Women in Weed: Radicle Femmes Holiday Networking Series
As an emerging industry, cannabis has the unique opportunity to challenge conventions and redefine norms, especially when it comes to gender equality. At its core, Radicle Femmes was designed to empower, celebrate, and advance women in weed. Our tagline, “I can’t...
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Marigold Celebrates Three Years of Community Building with Tether
Over the past three years, Tether has grown from a small handful of like-minded industry professionals to a thriving community of over 5,200 Budtenders across Canada. To celebrate this three-year milestone Tether is hosting its biggest event yet, coming to Ottawa on...
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Radicle Femmes: More Than Just an Event
Since cannabis legalization over five years ago, the industry remains dominated by men and hindered by the same glass ceiling we see in conventional industries. The inaugural Radicle Femmes, coinciding with International Women’s Day 2024, marked a significant step...
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Marigold Live: Budtender Insights by Tether 2023 – How Brands and Retailers Can Best Serve Budtenders
Tether, Canada’s Budtender community powered by Marigold PR, surveyed over 200 Budtenders from across the country to hear their industry perspectives and learn more about what they want from brands, retailers and the cannabis industry as a whole.
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Crafting Memorable PR Campaigns for Equipment Company Milestones
Celebrating milestones in the construction and manufacturing industries is a valuable opportunity for businesses to showcase their success stories, commemorate their achievements, and boost their brand visibility. Through effective PR campaigns, B2B brands can...
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Cannabis Insights: Leveraging Consumer Purchasing Habits During the Holiday Season
Although it feels like summer only just came to a close, brands are preparing for a rise in sales and a shift in consumer purchasing habits due to the holiday season. Understanding these movements can better inform business decisions, helping companies adapt to the...
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List, Find & Connect with Cannabis MarketSpace
Embark on a journey of discovery and growth through Cannabis MarketSpace. Navigating the industry’s landscape can be a daunting task for professionals seeking reliable resources and services. This groundbreaking platform grants you free access to a wealth of business...
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VIDEO: Learn from Cannabis Media Experts and Thought Leaders
Committed to elevating cannabis brands through industry expertise and strategic networking, Marigold Marketing & PR hosted a free, virtual event, Marigold Live: B2B Marketing & PR for Cannabis Brands, which featured a distinguished panel of industry experts....
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Mark Your Calendars: Exciting Industry Events to Attend this Spring
Marigold PR is excited to be headed to some incredible events for Spring of 2023. Here are a few we can’t wait to visit.
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Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands
Cultivating Your Reputation: Why Public Relations is Key for B2B Cannabis Brands The cannabis industry is undoubtedly one of the fastest-growing industries worldwide. As the market continues to expand, it's increasingly important for cannabis brands to establish...
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How to Measure the Success of a PR Campaign
How to Measure the Success of a PR Campaign To make the most of your PR efforts, it's essential to measure your success. Public relations is a critical component of any business or organization's marketing strategy. It helps build a strong reputation, increase brand...
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PR for Psychedelics: Industry Insights with Marigold PR
Marigold, a psychedelics PR agency, held Marigold Live: PR & Branding in the Psychedelic Space, a free online event with industry-leading speakers.
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Celebrate Budtenders during B-Week March 21-25
Celebrate Budtenders during B-Week March 21-25 In an ever-blossoming industry where new information develops almost daily, we celebrate innovation on a corporate level, we celebrate position changes, we celebrate technological advancement, but we often leave the faces...
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Marigold High! Canada Grow Up Interview Blog Catch Up with High! Canada and Marigold PR at Grow Up 2021
Marigold PR Co-Founders Katie Pringle and Bridget Hoffer had a great time chatting with longtime friend and High! Canada Founder Cy Williams at Grow Up Conference 2021. Check out the below to hear about the 2021 show and Marigold’s 5 Year Anniversary.
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How To Keep Great Budtenders
Budtenders establish brand loyalty and act as the face of cannabis retail. Tether, Canada’s budtender community, surveyed over 300 budtenders from across Canada, here’s what they had to say.
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