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Top 10 Tips for Community Management
Understanding Community Management. Two of the most common mistakenly interchanged terms are social media marketing and community management
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Award-winning firm, Marigold Marketing & PR, celebrates 3 trailblazing years in the cannabis PR and marketing industry
Award-winning firm, Marigold Marketing & PR, celebrates 3 trailblazing years in the cannabis PR and marketing industry.
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“The Wellness Duo” Tijen Yalchin and Ashley Short celebrate 10 years of holistic cannabis company Earth Kisses Sky
Earth Kisses Sky, known for their signature products designed to reduce pain and inflammation, is celebrating 10 years in business.
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Marigold Marketing & PR Co-Founder and Partner Katie Pringle to Speak on Marketing and the Last Mile Panel at Medical Cannabiz World Summit in Malta
Marigold co-founder, Katie Pringle, will be on the Marketing and the Last Mile panel at Medical Cannabiz Summit in Malta.
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Marigold Marketing & PR Co-Founder and Partner Bridget Hoffer to participate on the Judging Panel for Lift & Co.’s Canadian Cannabis Awards
Marigold co-founder, Bridget Hoffer, will be judging the Canadian Cannabis Awards; celebrating the Canadian cannabis industry.
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Sustainable Cannabis Marketing: How Corporate Social Responsibility Programs Can Make the Cannabis Industry Strong and Sustainable
Looking beyond just compliance standards, cannabis companies are looking to implement solid CSR strategies to further boost their reputation in the industry.
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Spotlight on female industry experts at Cannabis Expo series in Calgary
The Cannabis Expo seriesis where top industry experts and leaders share their knowledge and discuss the latest developments and innovations in the industry.
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Did You Hear the Rumble? Rumble Johnson and Jon Jones Get Ready to Fight Again
Into The Weeds Podcast approached Marigold with a timely story about retired UFC fighter, Anthony Rumble Johnson that required a quick turn-around for immediate release.
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HungerCount 2018 Highlights the Need for Foodbank Giving Year Round
Each March, Food Banks Canada surveys thousands of food banks across Canada to provide a snapshot of current food bank use.
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Marigold PR partners High Values founder Erin Gratton to promote HR best practices
High Values specializes in cannabis workplace education by implementing initiatives like updating policies so they’re reflective of modern human rights and safety requirements.
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Ready to Go Live? LIVE Content Delivers
Brands are creating and marketing more content than ever before. In tons of different formats – from images to podcasts to blogs to video
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Cannabis Content and Campaigns We Love
The Cannabis industry is booming and so is amazing branding and creative content around cannabis, here are Marigold’s current favourites!
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Five Cannabis Product Lines Canada Can’t Wait For
With legalization less than a year old there are a lot of products not yet available across Canada. We compiled some brands that we can’t wait to see Canada-wide.
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First-time samplers, returning consumers of recreational cannabis rising: National Cannabis Survey
Adult Canadians are getting increasingly comfortable with using recreational cannabis in their day to day, if the numbers in a recent StatsCan study are anything to go by. There’s also data indicating a growing curiosity among first-time
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Marigold PR Voted Canada’s Top Cannabis Marketing Firm in the Inaugural AdCann Awards
Compliant branding, marketing and PR strategy and execution for licensed cannabis producers and national brands. When Bridget Hoffer and Katie Pringle launched Marigold in 2016, they focused on social good, technology and lifestyle brands. Through supporting a local...
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Compliant Marketing Opportunities for Cannabis Brands
The current outlook around traditional advertising for cannabis is unclear and challenging. This presents opportunities for innovative brand building tactics that rely on more authentic engagement, consumer connection and reputation building. As those in the industry...
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Oakville Festivals of Film & Art Sees 862.6% Increase in Media Coverage
Established in 2014, Oakville Festivals of Film & Art (OFFA) is a truly community-oriented festival, focused on bringing the best features, documentaries, and short films to cinephiles in southern Ontario. Since its inception, OFFA has attracted more than 8,000 attendees and presented more than 70 films including various Canadian and Eastern Canadian premieres.
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Tracy Collier Wins PR in Canada’s Top 40 Under 40
Marigold PR is excited to announce that rockstar team member, Tracy Collier, has been awarded as one of the recipients for the prestigious PR in Canada’s top 40 under 40 awards for 2018. Tracy is being recognized for her work as Content & Community Manager for Marigold PR, Cannabis Communications…
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War Child Canada Campaign Engages 24,000 Canadians
#Whatifwomen campaign sees 24,000 engagements and raises over $420,000 In 2017, Marigold PR worked with War Child Canada engaging audiences across social media, driving engagement and building community for the Toronto-based charity.
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Why Media Kits Are Your Friend
The number of influencers is increasing, as is their power and relevance in the world of marketing and PR. We have discussed in the past the value of influencer events and their ability to promote brands. As an influencer, a media kit is a tool that will help you...
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